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Richards Bay Industrial Development Zone Caring for a Girl Child

14 AUGUST 2017

Richards Bay Industrial Development Zone Caring for a Girl Child

It was a day to remember for 878 school girls from Ikusasalethu High School in the outskirts of Mtubatuba as they will now never have to miss a day of school due to menstrual cycles. This is due to the valiant contribution of R60 000 by the Richards Bay Industrial Development Zone towards the massive distribution course of sanitary towels in partnership with Imbumba Foundation - Caring for Girls. The RBIDZ identified 12 High Schools within the King Cetshwayo District who will be provided with a years’ supply of sanitary towels.   

Significantly the school activation acknowledged the young women during the Women’s Month and the emphasis made was that as the society we need to provide support cushion and instil confidence in the young girls so that they do not feel any different during their special time of the month. Fulfilling the course RBIDZ in partnership with Imbumba Foundation  elevated the handover massively  by  teaming up with TV personality Luyanda  Mzazi famously known as” Lesedi” in  the popular TV soapie Generations-The Legacy. Over 1 269 sanitary towels were distributed with each learner receiving a three months’ supply. Over and above the sanitary packs the learners were enriched with invaluable motivational talks from RBIDZ Stakeholder and Communications Manager; Choice Sihiya, Brand and Marketing Manager; Zodwa Zikalala, as well as an address from the key note speaker Luyanda Mzazi.

The girls were indulged  with  the importance of education and how one can break the barriers of adversity and poverty through education and that the future lies in  dreaming and turning a dream into a reality by setting goals and working hard to realise them. Remarkably, it is a responsibility of the entire society to work towards asserting these young girls with knowledge ,and life skills, these can be achieved by facilitating  and developing an environment of self-awareness, tolerance towards each other and further opening communication channels to allow constant engagement. The Caring for Girls is a sanitary towel distribution programme which was started in 2012 by Mr. Richard Mabaso founder of Imbumba Foundation to keep young girls in school during their monthly cycles. The programme also focuses on creating awareness on puberty education and adolescence and, in the process, demystifying all menstrual related myths.

The initiative currently supports over 350, 000 girls nationally and the ultimate goal is to reach 2, 000, 000 girls by year 2020.